Hello
Is it me you're looking for?
With a diverse professional background of over 7 years’ experience in marketing roles, I have the tools and expertise to get you where you need with my highly adaptable skillsets.
Using my expertise and deep understanding of the industry, you will receive real solutions and experience true results.
View my academic and professional milestones today and get in touch to see how we can collaborate with a whole lot of fun and ease along the way.
Expertise
Marketing Consultancy & Training, Market Research, Consumer Behaviour Analysis, Servicescape Analysis, Strategy & Planning, Event Management, Web Design/ Development, Branding, Content Curation, Marketing Automations, Social Media Management, Advertising & Corporate/ Affiliate Marketing
Experience
2020 - Present
Lagom Collective
Founder/ Executive Director of Marketing
With a focus on authentic client relationships, specializing in tailored strategic solutions for diverse sectors across the creative arts, hospitality and corporate sectors. Notable achievements include driving a 30% increase in Fringe Festival attendance for The Howling Owl, securing exclusive features for Metanoia Leather, orchestrating successful multimillion-dollar property marketing campaigns, and advising on STO token launch strategies.
2013 - 2015
AVCon
Marketing Co-ordinator
Compiled and implemented the strategic marketing proposal and plan. Managed a silo of 7 staff members with a high level of problem solving, networking, and budgeting. Formed close relationships with sponsors, production staff, freelance photographers, and print and digital media teams - locally and internationally.
2017 - 2020
Jia Gardiner
Freelance Marketing Consultant
Specialized in providing strategic business advisory services across diverse industries, including creative arts, hospitality, liquor, fashion, and lifestyle sectors. Notable achievements include leading comprehensive branding initiatives for Lowlife Basement Bar. Enhanced customer satisfaction and page efficiency for Urban Cow Studio's Online Store. Increased community engagement with the 'Nexus & Chill' website for Nexus Multicultural Arts. A successful launch of Wolf Blass Gallery and Museum and spearheaded the development of Bar 55ML's website and loyalty programs.
JAN - FEB 2013
DMG Radio
Marketing Intern
Assisted the NOVA91.9 Summer marketing plan, promotions and online content curation. Most notably the McDonald’s Monopoly Campaign.
2013 - 2017
Lotus Lounge
Venue Manager
Responsible for leading and mentoring talented cocktail waiters, bartenders, and entertainers. Performing all cash and credit reconciliations and cash handling tasks. Maintained a broad and comprehensive understanding of a vast range of products, key partner relationships, live artists and promotions.
2012 - 2014
ABBS
Marketing Director
Coordinated major marketing initiatives including industry guest lectures, career development workshops, networking events, mixers and online content to support commerce students at The University of Adelaide.
Tools Of The Trade
Adobe Creative Suite
Acrobat Pro, Adobe Express, After Effects, Illustrator, InDesign, Lightroom, Photoshop, Premiere Pro
Microsoft Office Suite 365
Access, Excel, Exchange, OneNote, OneDrive, Outlook, PowerPoint, Sharepoint, Teams, Word
SEO/ SEM/ Analytics
Agency Analytics, Google Analytics, Google My Business, SEMrush, Swydo, Woorank
E-Marketing, Digital Marketing + Mobile Automation Applications
Facebook Ads Manager, Meta Business Suite, Linktree, Mailchimp, Twilio, Zapier
Virtual Network Applications
Google Meet, Google Workspace, GoToMeeting, Jitsi Meet, Microsoft Teams, Skype, Slack, Cisco Webex, WhatsApp, Zoom
CMS Platforms
HubSpot, Shopify, Squarespace, Weebly, Wix, WordPress
Social Networks
Discord, Facebook, Flickr, Giphy, Imgur, Instagram, LinkedIn, Medium, Pinterest, Quora, Reddit, Snapchat, SoundCloud, Telegram, Threads, TikTok, Tumblr, Vimeo, X (Twitter), YouTube
Social Media Automation Applications
Buffer, Hootsuite, Later, Loomly, Planology, PLANN, Preview, Sked Social, SocialPilot, Sprout Social